Biomarketing: An emerging paradigm linking neuroscience, endocrinology, and genetics tobuyer-seller behavior

Research output: Chapter/Conference proceeding › Chapter › Professional

Original language	English
Title of host publication	The Routledge Companion to the Future of Marketing
Editors	Luiz Moutinho, Enrique Bigné, Ajay K. Manrai
Place of Publication	London
Publisher	Routledge
Pages	107-133
Number of pages	27
ISBN (Print)	9780415625920
Publication status	Published - 2014

Research programs

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title = "Biomarketing: An emerging paradigm linking neuroscience, endocrinology, and genetics tobuyer-seller behavior",

author = "RP Bagozzi and Willem Verbeke",

year = "2014",

language = "English",

isbn = "9780415625920",

pages = "107--133",

editor = "Luiz Moutinho and Enrique Bign{\'e} and Manrai, \{Ajay K.\}",

booktitle = "The Routledge Companion to the Future of Marketing",

publisher = "Routledge",

address = "United States",

}

TY - CHAP

T1 - Biomarketing: An emerging paradigm linking neuroscience, endocrinology, and genetics tobuyer-seller behavior

AU - Bagozzi, RP

AU - Verbeke, Willem

PY - 2014

Y1 - 2014

UR - http://www.routledge.com/books/details/9780415625920/

M3 - Chapter

SN - 9780415625920

SP - 107

EP - 133

BT - The Routledge Companion to the Future of Marketing

A2 - Moutinho, Luiz

A2 - Bigné, Enrique

A2 - Manrai, Ajay K.

PB - Routledge

CY - London

ER -