Blue ocean vs. five forces

A Burke, AJ van Stel, Roy Thurik

Research output: Contribution to journalArticleAcademicpeer-review

14 Citations (Scopus)
23 Downloads (Pure)


The article reports on the authors' research in the Netherlands which focused on a profit model in Dutch retail stores and a so-called blue-ocean approach which requires a new market that attracts consumers and increases profits. Topics include the competitive strategy approach to increasing profits. The authors conclude that the blue-ocean strategy or innovation approach is sustainable.
Original languageEnglish
Pages (from-to)28-28
Number of pages1
JournalHarvard Business Review
Issue number5
Publication statusPublished - 2010

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  • EUR ESE 30


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