Blu?ray vs. HD?DVD: How to Win a Battle between Competing Standards?

Research output: Chapter/Conference proceedingChapterAcademic


Teaching case based on the paper by Simon den Uijl & Henk J. de Vries (2013). Pushing technological progress by strategic manouevring: The triumph of Blu-ray over HD-DVD. Business History, 55, 8, 1361-1384. Students learn which factors contribute to dominance of standards and which ones point in the direction of continued competition between standards.
Original languageEnglish
Title of host publicationThe 4th Industrial Revolution and Standardization: Case Collection
EditorsH. Lee, H. Zoo, D. Choi
Place of PublicationSeoul
Number of pages21
Publication statusPublished - 2019

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