| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 80-85 |
| Number of pages | 6 |
| Journal | M en O |
| Volume | 55 |
| Issue number | 1 |
| Publication status | Published - 2001 |
Research programs
- RSM MKT
Boekbespreking: George S. Day (1999), The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers. - New York: Free Press
- F (Fred) Langerak
Research output: Contribution to journal › Article › Academic