| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 76-81 |
| Number of pages | 6 |
| Journal | M en O |
| Volume | 56 |
| Issue number | 6 |
| Publication status | Published - 2002 |
Boekbespreking: Kotler, P., D.C. Jain and S. Maesincee (2002), Marketing moves: A new approach to profits, growth, and renewal. Boston: Harvard Business School Press
F (Fred) Langerak
Research output: Contribution to journal › Article › Academic