Bookreview of "Product Management"

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publication-
EditorsD.R. Lehrmann, R.S. Winer
Place of PublicationNew York
Number of pages4
Publication statusPublished - 1999

Bibliographical note

Book review.

Research programs

  • RSM MKT

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