Brain activity forecasts video engagement in an internet attention market

L Tong, Y Acikalin, Alexander Genevsky, B Shiv, B Knutson

Research output: Contribution to journalArticleAcademicpeer-review

32 Citations (Scopus)
17 Downloads (Pure)
Original languageEnglish
Pages (from-to)6936-6941
Number of pages6
JournalProceedings of the National Academy of Sciences of the U.S.A.
Volume117
Issue number12
DOIs
Publication statusPublished - 2020

Research programs

  • RSM MKT

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