Original language | English |
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Title of host publication | Proceedings of the 4th Annual Neuroeconomics Conference |
Editors | Glimcher, P. |
Place of Publication | New York |
Publication status | Published - 2006 |
Brain mechanisms of persuasion: An fMRI study into advertising
VA Klucharev, Ale Smidts, G Fernandez
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review