Brain mechanisms of persuasion: An fMRI study into advertising

VA Klucharev, Ale Smidts, G Fernandez

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Original languageEnglish
Title of host publicationProceedings of the 4th Annual Neuroeconomics Conference
Editors Glimcher, P.
Place of PublicationNew York
Publication statusPublished - 2006

Research programs

  • RSM MKT

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