| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 4th Annual Neuroeconomics Conference |
| Editors | Glimcher, P. |
| Place of Publication | New York |
| Publication status | Published - 2006 |
Brain mechanisms of persuasion: An fMRI study into advertising
VA Klucharev, Ale Smidts, G Fernandez
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review