Brain mechanisms of persuasion: How 'expert power' modulates memory and attitude

VA Klucharev, Ale Smidts, G Fernandez

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationConsumer Neuroscience
Editors Yoon, Carolyn and Jim Bettman
Publication statusPublished - 2006

Research programs

  • RSM MKT

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