Original language | English |
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Title of host publication | Consumer Neuroscience |
Editors | Yoon, Carolyn and Jim Bettman |
Publication status | Published - 2006 |
Brain mechanisms of persuasion: How 'expert power' modulates memory and attitude
VA Klucharev, Ale Smidts, G Fernandez
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review