| Original language | English |
|---|---|
| Title of host publication | Consumer Neuroscience |
| Editors | Yoon, Carolyn and Jim Bettman |
| Publication status | Published - 2006 |
Brain mechanisms of persuasion: How 'expert power' modulates memory and attitude
VA Klucharev, Ale Smidts, G Fernandez
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review