Brain mechanisms of persuasion: How 'expert power' modulates memory and attitude

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Original language	English
Title of host publication	Consumer Neuroscience
Editors	Yoon, Carolyn and Jim Bettman
Publisher	Association for Consumer Research
Publication status	Published - 2006

Research programs

@inproceedings{3b330d13da58426dbde22c472f0bd86a,

title = "Brain mechanisms of persuasion: How 'expert power' modulates memory and attitude",

author = "VA Klucharev and Ale Smidts and G Fernandez",

year = "2006",

language = "English",

editor = "\{Yoon, Carolyn and Jim Bettman\}",

booktitle = "Consumer Neuroscience",

publisher = "Association for Consumer Research",

address = "United States",

}