Brand Added Value (concept, measurement and importance in different product classes)

HJ Riezebos

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing for Europe - Marketing for the Future: Proceedings of the 21st Annual Conference of the European Marketing Academy, May 26-29, Aarhus, Denmark
EditorsK.G. Grunert, D. Fuglede
Place of PublicationAarhus
PublisherAarhus School of Business
Pages1021-1035
Number of pages15
Publication statusPublished - 1992
Externally publishedYes

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