| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Marketing for Europe - Marketing for the Future: Proceedings of the 21st Annual Conference of the European Marketing Academy, May 26-29, Aarhus, Denmark |
| Editors | K.G. Grunert, D. Fuglede |
| Place of Publication | Aarhus |
| Publisher | Aarhus School of Business |
| Pages | 1021-1035 |
| Number of pages | 15 |
| Publication status | Published - 1992 |
| Externally published | Yes |
Brand Added Value (concept, measurement and importance in different product classes)
HJ Riezebos
Research output: Chapter/Conference proceeding › Chapter › Academic