Brand-added Value: Theory and Empirical Research about the Value of Brands to Consumers

HJ Riezebos

Research output: Types of ThesisDoctoral ThesisInternal

Original languageUndefined/Unknown
Awarding Institution
  • Erasmus University Rotterdam
  • Wierenga, Berend, Supervisor
  • Pruyn, Supervisor
Award date20 Jan 1994
Print ISBNs9051663676
Publication statusPublished - 20 Jan 1994
Externally publishedYes

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