Brand-added Value: Theory and Empirical Research about the Value of Brands to Consumers

Research output: Types of Thesis › Doctoral Thesis › Internal

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Original language	Undefined/Unknown
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	Wierenga, Berend, Supervisor Pruyn, Supervisor
Award date	20 Jan 1994
Publisher	Erasmus Universiteit Rotterdam (EUR)
Print ISBNs	9051663676
Publication status	Published - 20 Jan 1994
Externally published	Yes

Access to Document

@phdthesis{570b40f82b1b428cad51b5d073be79f7,

title = "Brand-added Value: Theory and Empirical Research about the Value of Brands to Consumers",

author = "HJ Riezebos",

year = "1994",

month = jan,

day = "20",

language = "Undefined/Unknown",

isbn = "9051663676",

publisher = "Erasmus Universiteit Rotterdam (EUR)",

school = "Erasmus University Rotterdam",

}