Brand name changes: an empirical study on factors that may influence consumer's willingness to buy a brand after change in brand name

HJ Riezebos, MWPM Snellen

Research output: Book/Report/Inaugural speech/Farewell speechReportProfessional

Original languageUndefined/Unknown
Number of pages22
EditionManagement Report Series 149
Publication statusPublished - 1993
Externally publishedYes

Publication series

SeriesManagement Report Series

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