Increasingly, advertisers use techniques that integrate persuasive messages into editorial content, resulting in blurred boundaries between advertising, entertainment, and information (Raney et al., 2003). Many of these techniques aim to reach children: Advergames, branded websites, and brand placements have invaded media targeted toward children (Calvert, 2008; Moore, 2004).
|Title of host publication||Advances in advertising research. Vol. 3: Current insights and future trends|
|Editors||M. Eisend, T. Langner, S. Okazaki|
|Place of Publication||Wiesbaden|
|Number of pages||9|
|Publication status||Published - 2012|