TY - CHAP
T1 - Brand prominence in advergames
T2 - Effects on children's explicit and implicit memory
AU - van Reijmersdal, Eva A.
AU - Rozendaal, Esther
AU - Buijzen, Moniek
N1 - © 2012 Gabler Verlag | Springer Fachmedien Wiesbaden
PY - 2012
Y1 - 2012
N2 - Increasingly, advertisers use techniques that integrate persuasive messages into editorial content, resulting in blurred boundaries between advertising, entertainment, and information (Raney et al., 2003). Many of these techniques aim to reach children: Advergames, branded websites, and brand placements have invaded media targeted toward children (Calvert, 2008; Moore, 2004).
AB - Increasingly, advertisers use techniques that integrate persuasive messages into editorial content, resulting in blurred boundaries between advertising, entertainment, and information (Raney et al., 2003). Many of these techniques aim to reach children: Advergames, branded websites, and brand placements have invaded media targeted toward children (Calvert, 2008; Moore, 2004).
UR - https://www.researchgate.net/publication/300027976_Brand_Prominence_in_Advergames_Effects_on_Children's_Explicit_and_Implicit_Memory
UR - https://www.semanticscholar.org/paper/Brand-prominence-in-advergames%3A-Effects-on-explicit-Reijmersdal-Rozendaal/0c625bc951dd6f27e4a78ab629127ca2d9b347b1
U2 - 10.1007/978-3-8349-4291-3_24
DO - 10.1007/978-3-8349-4291-3_24
M3 - Chapter
SN - 9783834942906
VL - 3
T3 - European Advertising Academy
SP - 321
EP - 329
BT - Advances in advertising research
A2 - Eisend, M.
A2 - Langner, T.
A2 - Okazaki, S.
PB - Springer Gabler
CY - Wiesbaden
ER -