Brand Training Episodes as Therapy sessions – and as sites for interdiscursive strategizing

R Järventie-Thesleff, Sven-Ove Horst

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageEnglish
Title of host publication14th European Academy of Management Conference
Place of PublicationValencia
Publication statusPublished - 2014
Externally publishedYes

Research programs

  • ESHCC - non EUR result

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