Brandframe: a Knowlegde Based System for the Brand Manager

Berend Wierenga, AC Dalebout, S Dutta

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing Science Conference, London 12-15 July 1992: Abstracts of Presentations
EditorsM.D. Uncles, G. Goodhardt
Place of PublicationLondon
PagesGT2 2
Number of pages1
Publication statusPublished - 1992

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