Bridging the marketing theory-practice gap with marketing engineering

Research output: Contribution to journal › Article › Academic › peer-review

31 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	111-121
Number of pages	11
Journal	Journal of Business Research
Volume	55
Issue number	2
DOIs	https://doi.org/10.1016/S0148-2963(00)00146-6
Publication status	Published - 2002

Research programs

@article{27d552a80b80443dae0f45222d072816,

title = "Bridging the marketing theory-practice gap with marketing engineering",

author = "GL Lilien and A Rangaswamy and {van Bruggen}, Gerrit and Berend Wierenga",

year = "2002",

doi = "10.1016/S0148-2963(00)00146-6",

language = "Undefined/Unknown",

volume = "55",

pages = "111--121",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

number = "2",

}

TY - JOUR

T1 - Bridging the marketing theory-practice gap with marketing engineering

AU - Lilien, GL

AU - Rangaswamy, A

AU - van Bruggen, Gerrit

AU - Wierenga, Berend

PY - 2002

Y1 - 2002

U2 - 10.1016/S0148-2963(00)00146-6

DO - 10.1016/S0148-2963(00)00146-6

M3 - Article

SN - 0148-2963

VL - 55

SP - 111

EP - 121

JO - Journal of Business Research

JF - Journal of Business Research

IS - 2

ER -