Bridging the Marketing Theory-Practice Gap with Marketing Engineering

A Rangaswamy, GL Lilien, Gerrit van Bruggen, Berend Wierenga

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageEnglish
Place of PublicationThe Pennsylvania State University, University Park
Number of pages28
Publication statusPublished - 1999

Research programs

  • RSM MKT

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