Broadening the perspective on marketing decision models

Research output: Contribution to journal › Article › Academic › peer-review

26 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	159-168
Number of pages	10
Journal	International Journal of Research in Marketing
Volume	17
Issue number	2-3
DOIs	https://doi.org/10.1016/S0167-8116(00)00017-3
Publication status	Published - 2000

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title = "Broadening the perspective on marketing decision models",

author = "{van Bruggen}, Gerrit and Berend Wierenga",

year = "2000",

doi = "10.1016/S0167-8116(00)00017-3",

language = "Undefined/Unknown",

volume = "17",

pages = "159--168",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

number = "2-3",

}

TY - JOUR

T1 - Broadening the perspective on marketing decision models

AU - van Bruggen, Gerrit

AU - Wierenga, Berend

PY - 2000

Y1 - 2000

U2 - 10.1016/S0167-8116(00)00017-3

DO - 10.1016/S0167-8116(00)00017-3

M3 - Article

SN - 0167-8116

VL - 17

SP - 159

EP - 168

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 2-3

ER -