Broadening the perspective on marketing decision models

Research output: Contribution to journalArticleAcademicpeer-review

29 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)159-168
Number of pages10
JournalInternational Journal of Research in Marketing
Volume17
Issue number2-3
DOIs
Publication statusPublished - 2000

Research programs

  • RSM MKT

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