Original language | English |
---|---|
Pages (from-to) | 25-39 |
Number of pages | 15 |
Journal | Journal of Macromarketing |
Volume | 37 |
Issue number | 1 |
DOIs | |
Publication status | Published - 9 Dec 2015 |
Research programs
- ESHCC HIS
Ben Wubs, TG Maillet
Research output: Contribution to journal › Article › Professional › peer-review
Original language | English |
---|---|
Pages (from-to) | 25-39 |
Number of pages | 15 |
Journal | Journal of Macromarketing |
Volume | 37 |
Issue number | 1 |
DOIs | |
Publication status | Published - 9 Dec 2015 |