| Original language | English |
|---|---|
| Pages (from-to) | 25-39 |
| Number of pages | 15 |
| Journal | Journal of Macromarketing |
| Volume | 37 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 9 Dec 2015 |
Research programs
- ESHCC HIS
Ben Wubs, TG Maillet
Research output: Contribution to journal › Article › Professional › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 25-39 |
| Number of pages | 15 |
| Journal | Journal of Macromarketing |
| Volume | 37 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 9 Dec 2015 |