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Building propositions about the kind of company representatives involved in communication with providers of business services

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationCase Study Methodology in Business Research
EditorsT. Hak, J. Dul
Place of PublicationOxford
PublisherButterworth-Heinemann
Pages179-207
Number of pages29
ISBN (Print)9780750681964
Publication statusPublished - 2008

Research programs

  • RSM LIS

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