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Business domain definition and performance: An exploratory empirical study in a turbulent environment.

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationMarketing: Progress, prospects, perspectives
EditorsD. Arnott
Place of PublicationWarwick, UK.
Number of pages13
Publication statusPublished - 1997

Research programs

  • RSM S&E

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