Original language | Undefined/Unknown |
---|---|
Title of host publication | NIMA Marketing Lexicon: begrippen en omschrijvingen |
Editors | E. Waarts, et al |
Place of Publication | Groningen |
Publisher | Wolters-Noordhoff |
Pages | 344-359 |
Number of pages | 16 |
Publication status | Published - 1995 |
Business Marketing
B Rademaker, JB Vollering, JJW Bosch
Research output: Chapter/Conference proceeding › Chapter › Professional