Business Marketing

B Rademaker, JB Vollering, JJW Bosch

Research output: Chapter/Conference proceedingChapterProfessional

Original languageUndefined/Unknown
Title of host publicationNIMA Marketing Lexicon: begrippen en omschrijvingen
EditorsE. Waarts, et al
Place of PublicationGroningen
PublisherWolters-Noordhoff
Pages344-359
Number of pages16
Publication statusPublished - 1995

Bibliographical note

2nd revised edition

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