| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | NIMA Marketing Lexicon: begrippen en omschrijvingen |
| Editors | E. Waarts, et al |
| Place of Publication | Groningen |
| Publisher | Wolters-Noordhoff |
| Pages | 344-359 |
| Number of pages | 16 |
| Publication status | Published - 1995 |
Bibliographical note
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