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Business Marketing

  • B Rademaker
  • , JB Vollering
  • , JJW Bosch
  • External organisation

Research output: Chapter/Conference proceeding › Chapter › Professional

Original languageUndefined/Unknown
Title of host publicationNIMA Marketing Lexicon: begrippen en omschrijvingen
EditorsE. Waarts, et al
Place of PublicationGroningen
PublisherWolters-Noordhoff
Pages344-359
Number of pages16
Publication statusPublished - 1995

Bibliographical note

2nd revised edition

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