| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Grondslagen Marketing in Meervoud |
| Editors | - -- |
| Place of Publication | Deventer |
| Pages | 7-2-7-16 |
| Number of pages | 15 |
| Publication status | Published - 1996 |
Business to business
PMHM (Paul) Matthyssens
Research output: Chapter/Conference proceeding › Chapter › Academic