| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Bridging the divide: when theory meets pratice (Academy of Marketing 2000 proceedings) |
| Editors | MAYER, R. |
| Publication status | Published - 2000 |
| Externally published | Yes |
But, I thought it was much bigger...
Joelle Vanhamme, A Lindgreen
Research output: Chapter/Conference proceeding › Chapter › Academic