Buyer preferences for vendor in business: A triadic perspective

SHK (Stefan) Wuyts, Stefan Stremersch, C van den Bulte, Philip Hans Franses

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages40
EditionThe Wharton School, University of Pennsylvania 10-2002
Publication statusPublished - 2002

Publication series

SeriesThe Wharton School, University of Pennsylvania
Volume10-2002

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