Buying modular systems in technology-intensive markets

Stefan Stremersch, M Weiss, Benedict Dellaert, RT Frambach

Research output: Contribution to journalArticleAcademicpeer-review

60 Citations (Scopus)
Original languageEnglish
Pages (from-to)335-350
Number of pages16
JournalJournal of Marketing Research
Volume40
Issue number3
DOIs
Publication statusPublished - 2003

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