Buying modular systems in technology-intensive markets

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60 Citations (Scopus)

Original language	English
Pages (from-to)	335-350
Number of pages	16
Journal	Journal of Marketing Research
Volume	40
Issue number	3
DOIs	https://doi.org/10.1509/jmkr.40.3.335.19239
Publication status	Published - 2003

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title = "Buying modular systems in technology-intensive markets",

author = "Stefan Stremersch and M Weiss and Benedict Dellaert and RT Frambach",

year = "2003",

doi = "10.1509/jmkr.40.3.335.19239",

language = "English",

volume = "40",

pages = "335--350",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "3",

}

TY - JOUR

T1 - Buying modular systems in technology-intensive markets

AU - Stremersch, Stefan

AU - Weiss, M

AU - Dellaert, Benedict

AU - Frambach, RT

PY - 2003

Y1 - 2003

U2 - 10.1509/jmkr.40.3.335.19239

DO - 10.1509/jmkr.40.3.335.19239

M3 - Article

VL - 40

SP - 335

EP - 350

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

IS - 3

ER -