Cash cows die younger: strategies for new products must focus on customer

MAAM Leenders, Gerrit van Bruggen

Research output: Contribution to journalArticleProfessional

Original languageUndefined/Unknown
Pages (from-to)3-3
Number of pages1
JournalYoung Interactive Philips Professionals News
Volume2
Issue number1
Publication statusPublished - 1998

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