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CEOs vs members’ evaluation of Cooperative Performance: Evidence from China

  • Xiao Peng
  • , Q (Qiao Xin) Liang*
  • , Wendong Deng
  • , George Hendrikse
  • *Corresponding author for this work
  • The Hague University of Applied Sciences
  • Zhejiang University
  • Breda University of Applied Sciences

Research output: Contribution to journalArticleAcademicpeer-review

11 Citations (Scopus)
2 Downloads (Pure)

Abstract

Cooperatives are special because the members not only own the cooperative, but also patronize it. CEO’s decision has an impact on the overall members’ interests. Understanding how CEOs differ from members regarding their evaluations on cooperative performance and what causes the differences, is valuable for CEOs to best serve the members. This paper evaluates the difference between CEO and member evaluation regarding their cooperatives, based on a set of first-hand data containing Chinese agricultural cooperatives (240 CEOs and 543 members). Cooperative performance is measured by three indicators: member profitability, social influence in the local community, and overall performance. The results show that members have higher scores than CEOs regarding member profitability and overall performance, while CEOs have a higher evaluation regarding social influence.
Original languageEnglish
Pages (from-to)219-229
Number of pages11
JournalThe Social Science Journal
Volume57
Issue number2
DOIs
Publication statusE-pub ahead of print - 27 Jan 2020

Research programs

  • RSM ORG

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