More than one million organisations all over the world implemented a management system and got it certified. This certificate signals that the system meets international standards, which provides confidence in the company. This confidence is in particular needed for exporting companies in developing countries and countries in transition. In the business world dominated by men, female leadership may be another reason to have less confidence in a company Women-led companies may therefore benefit more from certification. This study empirically tests the impact of certification on export, and the moderating effect of female leadership. We use data from Enterprise Surveys, conducted by the World Bank in 2013 that includes 4111 firms from 25 Central and Eastern European countries in transition. We implement a recursive bivariate probit model accounting for simultaneity and endogeneity issues. Our results confirm that certification and export are positively correlated. Firms managed by females benefit more from certification based on international standards than firms managed by men. This suggests that certification compensates for the possibly negative connotations of female leadership. This finding is an innovative contribution to gender studies as well as economic literature, and, more specifically, to the body of knowledge on quality management and standardisation. Our paper is relevant for female managers in the first place: they may consider to implement a management system and get it certified, resulting in a competitive advantage in export markets.
|Title of host publication||EURAS Proceedings 2020 – Standards for Digital Transformation: Blockchain and Innovation|
|Editors||K. Jakobs, D. Kim|
|Place of Publication||Aachen|
|Number of pages||19|
|Publication status||Published - 10 Jun 2020|