Challenges at the marketing–operations interface in omni-channel retail environments

THA Bijmolt, M Broekhuis, S De Leeuw, C Hirche, Robert Rooderkerk, R Sousa, SX Zhu

Research output: Contribution to journalArticleAcademicpeer-review

74 Citations (Scopus)
92 Downloads (Pure)
Original languageEnglish
JournalJournal of Business Research
DOIs
Publication statusPublished - 28 Dec 2019

Bibliographical note

in press Oct 19 2020

Research programs

  • RSM LIS

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