Changes in the power and information and dyadic relationships in food marketing channels.

LP Bucklin, Gerrit van Bruggen

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationContemporary Knowledge of Relationship Marketing. Proceedings of the Third Research Conference on Relationship Marketing
EditorsA. Parvatiyar, J.N. Sheth
Place of PublicationAtlanta
Pages75-79
Number of pages5
Publication statusPublished - 1996

Bibliographical note

niet

Research programs

  • RSM MKT

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