Original language | Undefined/Unknown |
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Title of host publication | Contemporary Knowledge of Relationship Marketing. Proceedings of the Third Research Conference on Relationship Marketing |
Editors | A. Parvatiyar, J.N. Sheth |
Place of Publication | Atlanta |
Pages | 75-79 |
Number of pages | 5 |
Publication status | Published - 1996 |
Changes in the power and information and dyadic relationships in food marketing channels.
LP Bucklin, Gerrit van Bruggen
Research output: Chapter/Conference proceeding › Chapter › Academic