Original language | Undefined/Unknown |
---|---|
Title of host publication | Contemporary Knowledge of Relationship Marketing. Proceedings of the Third Research Conference on Relationship Marketing |
Editors | A. Parvatiyar, J.N. Sheth |
Place of Publication | Atlanta |
Pages | 75-79 |
Number of pages | 5 |
Publication status | Published - 1996 |
Bibliographical note
nietResearch programs
- RSM MKT