Changes in the power and information and dyadic relationships in food marketing channels.

LP Bucklin, Gerrit van Bruggen

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationContemporary Knowledge of Relationship Marketing. Proceedings of the Third Research Conference on Relationship Marketing
EditorsA. Parvatiyar, J.N. Sheth
Place of PublicationAtlanta
Number of pages5
Publication statusPublished - 1996

Bibliographical note


Cite this