Changing perceptions and changing behavior in customer relationships

Research output: Contribution to journalArticleAcademicpeer-review

37 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)121-134
Number of pages14
JournalMarketing Letters
Volume13
Issue number2
DOIs
Publication statusPublished - 2002

Research programs

  • ESE - MKT

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