Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 121-134 |
Number of pages | 14 |
Journal | Marketing Letters |
Volume | 13 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2002 |
Research programs
- ESE - MKT
PC Verhoef, Philip Hans Franses, Bas Donkers
Research output: Contribution to journal › Article › Academic › peer-review
Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 121-134 |
Number of pages | 14 |
Journal | Marketing Letters |
Volume | 13 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2002 |