| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 121-134 |
| Number of pages | 14 |
| Journal | Marketing Letters |
| Volume | 13 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2002 |
Research programs
- ESE - MKT
PC Verhoef, Philip Hans Franses, Bas Donkers
Research output: Contribution to journal › Article › Academic › peer-review
| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 121-134 |
| Number of pages | 14 |
| Journal | Marketing Letters |
| Volume | 13 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2002 |