Choices and Preferences: Evidence from Implicit Choices and Response Times

C Alós-Ferrer, Georg Granic, F Shi, AK Wagner

Research output: Contribution to journalArticleAcademicpeer-review

14 Citations (Scopus)

Abstract

We present a new experimental paradigm where choice-induced preference change is measured for alternatives which are never compared directly, but rather confronted with other alternatives in a way which keeps choices predictable without exogenously manipulating them. This implicit-choice design improves on the free-choice paradigm, avoiding the recently criticized selection bias. Rating and ranking spreads in two experiments show that preference-based choices feed back into and alter preferences even if choices are not directly among similarly evaluated alternatives. In agreement with recent brain-imaging evidence, response time measurements for direct choice pairs in our experiments indicate that reappraisal processes are already triggered during decision making, with larger post-choice spreads (sharper attitude change) being associated to quicker decisions.
Original languageEnglish
Pages (from-to)1336-1342
Number of pages7
JournalJournal of Experimental Social Psychology
Volume48
Issue number6
DOIs
Publication statusPublished - 2012
Externally publishedYes

Fingerprint

Dive into the research topics of 'Choices and Preferences: Evidence from Implicit Choices and Response Times'. Together they form a unique fingerprint.

Cite this