Citizens’ social media adoption in Paraguay

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This article aims to identify factors associated with the use of social media by Paraguayan citizens in their relationship with the government. We gathered data using a vignette survey, which recorded the responses to four public service problems and collected scores on perceived effectiveness, capability, social influence, trust in government, trust in social media infrastructure, and social media anxiety. Multivariate analysis was used to test the hypotheses. Perceived effectiveness, social influence, and trust in social media infrastructures were found to be significantly correlated with citizens’ use of such media to report public service issues. On the other hand, capability, trust in government, and social media anxiety were not found to be associated with citizens’ social media use. The results urge further theorization to disentangle how perceived effectiveness, social influence, and trust in social media infrastructures affect digital citizen engagement and participation and under what conditions proprietary social media platforms such as Facebook and Twitter contribute to a vibrant democracy.
Original languageEnglish
Pages (from-to)1077–1100
Number of pages24
JournalBrazilian Journal of Public Administration
Issue number5
Publication statusPublished - 1 Oct 2021

Bibliographical note

Funding Information:
This work was supported by European Union's Horizon 2020 research and innovation program under grant agreement No 857622 "ERA Chair in E-Governance and Digital Public Services - ECePS."

Publisher Copyright:
© 2021, Fundacao Getulio Vargas. All rights reserved.


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