| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Advances in Consumer Research |
| Editors | J.W. Alba, J.W. Hutchinson |
| Place of Publication | Denver |
| Pages | 83-83 |
| Number of pages | 1 |
| Publication status | Published - 1998 |
| Externally published | Yes |
Research programs
- RSM MKT