Classification of products in different product categories: which product dimensions determine category membership?

KPN Morel, J Schoormans

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationAdvances in Consumer Research
EditorsJ.W. Alba, J.W. Hutchinson
Place of PublicationDenver
Pages83-83
Number of pages1
Publication statusPublished - 1998
Externally publishedYes

Research programs

  • RSM MKT

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