Cognition-in-context: reorienting research in business market strategy

PMHM (Paul) Matthyssens, K Vandenbempt

Research output: Contribution to journalArticleAcademic

42 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)595-606
Number of pages12
JournalJournal of Business and Industrial Marketing
Volume18
Issue number6/7
Publication statusPublished - 2003

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