Collective creativity and innovation: An interdisciplinary review, integration, and research agenda

Collective creativity and innovation are key determinants of various important outcomes ranging from competitiveness of an organization to GDP growth of a country. As a result, this topic has attracted widespread scholarly interest from different disciplines, including strategic management, entrepreneurship, production and operations management, information systems, marketing, organizational behavior, sociology, economics, and psychology. However, this research remained isolated within disciplinary boundaries, which presents a major barrier for knowledge accumulation and cross-disciplinary learning. In this review, building on a new taxonomy of collectivity, we develop an integrative framework that organizes and synthesizes the fragmented research on the topic. The framework shows how antecedents related to the cognitive, social, and organizational architecture of a collective impact innovation depending on the collectivity type: attention-based, divergence-based, and convergence-based collectives. As a whole, our framework builds an integrative understanding of drivers of collective creativity and innovation and sets the stage for further theory development by facilitating communication across different disciplines. We conclude our review with an agenda for future research.