Combining Price and Value to make Purchase Decisions in Business Markets

JC Anderson, JBL Thomson, Finn Wynstra

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)307-329
Number of pages23
JournalInternational Journal of Research in Marketing
Volume17
Issue number4
Publication statusPublished - 2000
Externally publishedYes

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