Comment le marche evalue-t-il l'ajout d'un canal de distribution sur Internet?

I Geyskens, KJP (Katrijn) Gielens, MG (Marnik) Dekimpe

Research output: Contribution to journalArticleAcademic

Original languageUndefined/Unknown
Pages (from-to)101-128
Number of pages27
JournalRecherche et Applications en Marketing
Issue number2
Publication statusPublished - 2003

Bibliographical note

French translation of the article "The Market Valuation of Internet Channel Additions, published in Journal of Marketing

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