Comment le marche evalue-t-il l'ajout d'un canal de distribution sur Internet?

Research output: Contribution to journal › Article › Academic

Original language	Undefined/Unknown
Pages (from-to)	101-128
Number of pages	27
Journal	Recherche et Applications en Marketing
Volume	18
Issue number	2
Publication status	Published - 2003

French translation of the article "The Market Valuation of Internet Channel Additions, published in Journal of Marketing

Research programs

@article{5594618605984ebf856bec3924f20d7a,

title = "Comment le marche evalue-t-il l'ajout d'un canal de distribution sur Internet?",

author = "I Geyskens and Gielens, \{KJP (Katrijn)\} and Dekimpe, \{MG (Marnik)\}",

note = "French translation of the article {"}The Market Valuation of Internet Channel Additions, published in Journal of Marketing",

year = "2003",

language = "Undefined/Unknown",

volume = "18",

pages = "101--128",

journal = "Recherche et Applications en Marketing",

issn = "0767-3701",