Communicating CSR motives in consumers’ company evaluations: The roles of customer-company identification and scepticism.

Research output: Contribution to conference › Paper › Professional

Original language	English
Publication status	Published - 2016
Externally published	Yes
Event	Global Marketing Conference - Hong Kong Duration: 1 Jan 2016 → …

Conference	Global Marketing Conference
City	Hong Kong
Period	1/01/16 → …

Research programs

@conference{9688fb0d7e78482b80350f4745cc6d8b,

title = "Communicating CSR motives in consumers{\textquoteright} company evaluations: The roles of customer-company identification and scepticism.",

author = "J Bartels and \{van Prooijen\}, Anne-Marie",

year = "2016",

language = "English",

note = "Global Marketing Conference ; Conference date: 01-01-2016",

}