Communicating philanthropic CSR versus ethical and legal CSR to employees: Empirical evidence in Turkey

Yijing Wang, P Buket

Research output: Contribution to journalArticleAcademic

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Abstract

This study investigates the mechanism through which banks employ corporate social responsibility (CSR) commitment to engage in employees. The values of different types of CSR engagement (i.e. philanthropic CSR vs ethical and legal CSR) are distinguished and their influences on employee identification are analyzed. The moderation effect of CSR communication through corporate social media is examined in this context.
Original languageEnglish
Pages (from-to)155-175
Number of pages20
JournalCorporate Communications: an International Journal
Volume26
Issue number1
DOIs
Publication statusPublished - 21 Jun 2020

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