Communicating philanthropic CSR versus ethical and legal CSR to employees: Empirical evidence in Turkey

Yijing Wang; P Buket

doi:10.1108/CCIJ-01-2020-0014

Communicating philanthropic CSR versus ethical and legal CSR to employees: Empirical evidence in Turkey

Yijing Wang, P Buket

Department of Media and Communication

Research output: Contribution to journal › Article › Academic

16 Citations (Scopus)

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Abstract

This study investigates the mechanism through which banks employ corporate social responsibility (CSR) commitment to engage in employees. The values of different types of CSR engagement (i.e. philanthropic CSR vs ethical and legal CSR) are distinguished and their influences on employee identification are analyzed. The moderation effect of CSR communication through corporate social media is examined in this context.

Original language	English
Pages (from-to)	155-175
Number of pages	20
Journal	Corporate Communications: an International Journal
Volume	26
Issue number	1
DOIs	https://doi.org/10.1108/CCIJ-01-2020-0014
Publication status	Published - 21 Jun 2020

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abstract = "This study investigates the mechanism through which banks employ corporate social responsibility (CSR) commitment to engage in employees. The values of different types of CSR engagement (i.e. philanthropic CSR vs ethical and legal CSR) are distinguished and their influences on employee identification are analyzed. The moderation effect of CSR communication through corporate social media is examined in this context.",

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AB - This study investigates the mechanism through which banks employ corporate social responsibility (CSR) commitment to engage in employees. The values of different types of CSR engagement (i.e. philanthropic CSR vs ethical and legal CSR) are distinguished and their influences on employee identification are analyzed. The moderation effect of CSR communication through corporate social media is examined in this context.

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Communicating philanthropic CSR versus ethical and legal CSR to employees: Empirical evidence in Turkey

Abstract

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