TY - JOUR
T1 - Communicating philanthropic CSR versus ethical and legal CSR to employees
T2 - Empirical evidence in Turkey
AU - Wang, Yijing
AU - Buket, P
PY - 2020/6/21
Y1 - 2020/6/21
N2 - This study investigates the mechanism through which banks employ corporate social responsibility (CSR) commitment to engage in employees. The values of different types of CSR engagement (i.e. philanthropic CSR vs ethical and legal CSR) are distinguished and their influences on employee identification are analyzed. The moderation effect of CSR communication through corporate social media is examined in this context.
AB - This study investigates the mechanism through which banks employ corporate social responsibility (CSR) commitment to engage in employees. The values of different types of CSR engagement (i.e. philanthropic CSR vs ethical and legal CSR) are distinguished and their influences on employee identification are analyzed. The moderation effect of CSR communication through corporate social media is examined in this context.
U2 - https://doi.org/10.1108/CCIJ-01-2020-0014
DO - https://doi.org/10.1108/CCIJ-01-2020-0014
M3 - Article
SN - 1356-3289
VL - 26
SP - 155
EP - 175
JO - Corporate Communications: an International Journal
JF - Corporate Communications: an International Journal
IS - 1
ER -
