Company Case: Innocent Drinks: Golden wind egg or red herring?

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Principles of Marketing, 8th European Edition
Editors	P. Kotler, G. Armstrong, L.C. Harris, H. He
Place of Publication	Harlow, UK
Pages	634-636
Number of pages	3
Publication status	Published - 2019

Research programs

@inbook{0df907a57c2645da8c04bae6e9570508,

title = "Company Case: Innocent Drinks: Golden wind egg or red herring?",

author = "Guido Berens",

year = "2019",

language = "English",

isbn = "9781292269566",

pages = "634--636",

editor = "P. Kotler and G. Armstrong and L.C. Harris and H. He",

booktitle = "Principles of Marketing, 8th European Edition",

}